The Ministry of Economy and Tourism took part in IMEX Frankfurt 2026, one of the world’s leading MICE tourism exhibitions, aiming to strengthen the UAE’s global presence in this sector.
The delegation highlighted the use of AI technologies in developing MICE tourism, noting the UAE was among the first countries to reopen its tourism sector and resume hosting events.
Source: وزارة الاقتصاد والسياحة / Ministry of Economy and Tourism
